Getting lucky on purpose
I'm going to tell you how to get lucky on purpose.
Sounds impossible, right? It's not.
Last week I was at a networking event in Austin. I didn't force anything. Just showed up, had real conversations. I ended up mentioning that I run a YouTube channel when it came up naturally.
The speaker pointed at me. "You have to talk to this guy. He's got 300,000 subscribers. You should do a podcast with him."
I didn't pitch, someone else did it for me.
This week I'm recording a podcast I didn't ask for. That's manufactured serendipity.
Here's how it works:
Hang out where opportunities happen. Networking events beat your home office every time.
Go deep, not wide. I spent over six figures with people in my community over the past 12 months. Not because I had to, because I'd observed them long enough to trust they'd deliver.
Do random nice things. Send someone a cake. Make an introduction that benefits them, not you.
It may feel like zero ROI when you do it, but that small gesture created opportunities for them. Their success created opportunities for me. One introduction led to another, which led to another.
You can't get lucky building alone in your back room hoping someone stumbles onto your website.
Our community is protective about who joins. We're selective about culture. We focus on giving first. That creates opportunities out of thin air.
Because when you consistently show up and add value without asking for anything back, people remember. Then when opportunities arise, they think "this person deserves this."
Stop waiting to get discovered. Start creating the conditions where people can't help but think of you when opportunities appear.
Avon